Home From College  ·  2026

2026 H2
Proposal

United States & Canada
May – December 2026
75 Schools
1,715 Students
75
Campuses
8
Months
1,715
Students
Section 01

Budget Overview

Investment summary across U.S. and Canada for H2 2026.

$6,441,500
Combined Investment
May 2026December 2026

United States

$5,266,500
50 schools · 1,540 students · 8 months
Student Compensation$483,312/mo
HFC Managed Services$175,000/mo
HFC Managed Services8 months
Student Programming8 months

Canada

$1,190,000
25 schools · 175 students · 7 months
Student Compensation$172,000/mo
HFC Managed Services$45,000/mo
Student Programming5 months
HFC Managed Services7 months

Investment Breakdown


82%U.S. Share
United States$5,266,500
Canada$1,130,000

The Canada scope includes a $0 HFC platform fee, contingent on confirmation alongside the U.S. partnership — representing significant added value to the combined investment.

U.S. Budget · May – Dec 2026


The increased investment reflects a shift from one-off programming to a more consistent presence on campus throughout the semester. By activating ambassadors and creators across all 50 schools each month for eight months, we build a steady cultural presence that strengthens and extends the impact of our larger programming moments.

This layer keeps each campus active in the ecosystem, so when special activations take place, they land in communities that are already engaged.

73% Students
Student Compensation
$483,312/mo
$3,866,496 over 8 months
HFC Managed Services
$175,000/mo
$1,400,000 over 8 months
DescriptionOutputMonthly Cost
Student Compensation950 Ambassadors · 590 Creators
8 Blitzes (50 campuses each)
Student Creator Affiliate Program
1,180 Content Assets
$483,312/mo
(8 months)
HFC Managed ServicesRecruitment & Contracting · Payments
KPI Tracking · Weekly Meetings
Campus Logistics · Student Management
$175,000/mo
(8 months)
TOTAL1,540 Students · 8 Months$5,266,500

Canada Expansion · June – Dec 2026


HFC will commit to a $0 platform fee for the Canadian scope, contingent on confirmation alongside the U.S. partnership.

79% Students
Student Compensation
$172,000/mo
$860,000 over 5 months
HFC Managed Services
$45,000/mo
$315,000 over 7 months
DescriptionOutputMonthly Cost
Student Compensation125 Ambassadors · 50 Creators
Ongoing Student Advisory Board
Event Promotion & Attendance
100 Content Assets
$172,000/mo
(5 months)
HFC Managed ServicesRecruitment & Contracting · Payments
KPI Tracking · Weekly Meetings
Canada Market College Marketing Playbook
$45,000/mo
(7 months)
TOTAL175 Students · 25 Schools · 7 Months$1,130,000
Section 02

U.S. Strategy

A holistic semester-long student marketing framework across 50 priority campuses.

Evergreen

Affiliate Program

Always-on, student-led affiliate engine where creators build "College Cheat Sheets" with trackable Uber links.

Monthly

Student Blitzes

Anchored in monthly tentpole campus events — mobilizing creators for concentrated content bursts.

Targeted

Special Programming

Bold, stunt-driven moments designed to spark conversation and capture outsized attention.

Activations

Uber Activations

High-impact, on-campus experiences — tangible pop-ups and immersive moments brought to life by Uber.

Affiliate Program


Launch a student-powered affiliate program that turns real campus habits into real influence. Selected student creators will build and share personalized "College City Guides" featuring their go-to Uber musts — a shoppable, trackable hub earning performance-based incentives.

It's authentic, hyper-local, and built around how students actually live, move, and order.

Uber Activations · Full Funnel


Pre-Event

Build the Moment

Advisory board input, flyering, sign-ups, promo UGC.

During

Own the Room

Activation coverage, event staffing, live UGC capture.

Post-Event

Extend the Reach

Post-event surveying and follow-up sign-ups.

Monthly Blitz Calendar


May
Finals Week / Graduation
Finals Essentials · Flower Deliveries for Graduation
June
Summer Break
Day-in-the-Life Eats · Internship Lunch Deliveries
July
Summer Break
Rides to World Cup Watch Parties
August
Back to School / Fall Rush
Rush Essentials · Dorm Set-Up from Uber
September
Back to School / Football Season
Tailgate Fuel · Sephora · Home Depot
October
Football Season / Halloween
Halloween Uber Activations
November
Thanksgiving
Friendsgiving · Travel Home · Holiday Shopping
December
Finals / Holiday Travel
Travel Home · Holiday Season

Blitz Enhancement — The microGIG: Alongside Blitz moments, we'll enforce an undercurrent usage of the microGIG on the HFC platform — gamifying engagement to support promo redemptions and Uber One sign-ups.

Special Program

Fall Rush Essentials

Position Uber front-and-center as the go-to for Rush — premium gifting, viral delivery moments, and trend social plays.

Special Program

Uber Pull-Up Tailgates

Football season drives peak school pride. Be the catalyst for THE tailgate moment of the season.

Special Program

Run Club Takeovers

Tap into the growing run/walk club wellness culture — becoming a social hub for authentic brand affinity.

Special Program

Uber VIP Drop

Reward the top student users of Uber Eats and Rides — a gifting moment that promotes membership and garners major social love.

HFC Brand Network


Co-branded moments leveraging HFC's partner ecosystem for student-first product moments:

ConceptBrand(s)Description
Uber One SuitcaseAwayUber One branded luggage as a travel-forward brand moment
Dorm Snack GuideGoodles, Pop Secret, BarebellsSurvival guide featuring go-to Eats orders
Beauty BundleKosas, Glow Recipe, Tangle TeaserRush and sorority-targeted beauty gifting
Frat Shower CaddyManscaped, Dude WipesMale-focused Greek life essentials
Finals EssentialsPHX, Wip, Pentel, CastifyStudy-season branded kit
Merch CollabsForm, Dairy Boy, ParkeCloud-branded collaborative merchandise
Section 03

Canada Strategy

Make Uber One the default membership for Canadian college students.

Pillar 01

Find the Right Students

Establish student-led representation and consistent campus presence through thoughtful recruitment.

Pillar 02

Create a Playbook

Define how Uber shows up with Canadian students by understanding campus nuances market by market.

Pillar 03

Build True Awareness

Drive measurable campus-level awareness with a clear path to conversion for the year.

ConsiderationDetail
Campus Nuances are GreaterEach campus represents a disproportionately large and distinct student ecosystem — requiring tailored approaches.
Smaller Creator EconomyRequires deeper recruitment and more intentional vetting to identify high-impact creators.
Academic-Driven CultureSocial power lives in clubs, intramural groups, and residence communities rather than Greek life.
French-Speaking MarketsSelect campuses require tailored messaging reflecting both language and cultural context.
Different Marketing RegulationsStricter content guardrails for paid social must be factored into creator briefing and campaign design.

H2 Phased Approach


June – July
Recruitment & Setup
HFC recruitment · Student management · Operations setup
June – August
Market Research
Research on campus culture + key student dates by market
August – December
Student Activation
Students activated · Student-led events · Creator campaigns
September – December
Full Programming
Full market presence across all 25 campuses
Next Steps

Let's Build Together.

We're ready to hit the ground running and bring this vision to life for Uber across U.S. and Canadian campuses in 2026.

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