H\FC · HOME FROM COLLEGE
2026 H2 Proposal
Uber × Home From College
Program Live: May – December 2026 · United States & Canada
01
Budget Overview
U.S. (Tier 1 & Tier 2) + Canada Investment Summary
02
U.S. Strategy
Holistic Semester-Long Marketing Framework
03
Canada Strategy
Scalable Student Marketing for Uber Canada
SECTION 01
Budget Overview
Investment Summary · U.S. + Canada · 2026 H2
We are excited to continue building with Uber as we enter the next phase of our partnership. We've established a strong foundation for how Uber authentically shows up within student communities — activating through ambassadors, creators, and experiential moments that bring the brand into the rhythms of campus life.
01
Activations & Special Programming
Plug into student communities quickly and authentically, leveraging an established ambassador and creator infrastructure across priority campuses.
02
Monthly Blitz Moments
Monthly activations across all 50 priority campuses every month — generating consistent campus buzz and tying Uber into key cultural moments.
03
Affiliate Creator Roster
An affiliate-focused creator roster enabling Uber to tap into student creators who drive authentic content and measurable conversion at scale.
| Description |
Output |
Monthly Cost |
| Student Compensation |
950 Ambassadors · 590 Creators
8 Blitzes (50 campuses each)
Student Creator Affiliate Program
1,180 Content Assets |
$483,312 / mo
(8 months) |
| H\FC Managed Services |
Recruitment & Contracting · Payments
KPI Tracking · Weekly Meetings
Campus Logistics · Student Management
Program Tracking · Uber Community |
$175,000 / mo
(8 months) |
| TOTAL |
1,540 Students · 8 Months |
$5,266,500 |
Removed affiliate creators and reduced special programming creators and ambassadors.
| Description |
Output |
Monthly Cost |
| Student Compensation |
50 School Presence · Ongoing Student Advisory Board
8 Blitzes (50 Campuses each blitz)
Uber Special Programming: Event Coordination, Promotion & Attendance
850 Content Assets |
$417,343 / mo
(8 months) |
| H\FC Managed Services |
Recruitment · Student Contracting · Payments
GIG Listings · KPI Tracking · Weekly Meetings
Campus Logistics · Student Management
Program Tracking · Uber Community |
$175,000 / mo
(8 months) |
| TOTAL |
1,350 Students · 8 Months |
$4,738,750 |
H\FC commits to a $0 platform fee for the Canadian scope, contingent on confirmation alongside the U.S. partnership.
| Description |
Output |
Monthly Cost |
| Student Compensation |
125 Ambassadors · 50 Creators
Ongoing Student Advisory Board
Event Promotion & Attendance
100 Content Assets |
$172,000 / mo
(5 months) |
| H\FC Managed Services |
Recruitment & Contracting · Payments
KPI Tracking · Weekly Meetings
Campus Logistics · Student Management
Canada Market College Marketing Playbook |
$45,000 / mo
(7 months) |
| TOTAL |
175 Students · 25 Schools · 7 Months |
$1,175,000 |
Total partnership investment across U.S. and Canada for H2 2026 — shown across both U.S. pricing tiers:
| Market |
Scope |
Timeline |
TIER 1
Total |
TIER 2
Total |
| United States |
50 Schools · 1,540 / 1,350 Students |
May – Dec 2026
(8 months) |
$5,266,500 |
$4,738,750 |
| Canada |
25 Schools · 175 Students |
June – Dec 2026
(7 months) |
$1,175,000 |
$1,175,000 |
| COMBINED |
75 Schools |
May – Dec 2026 |
$6,441,500 |
$5,913,750 |
The Canada scope includes a $0 H\FC platform fee, contingent on U.S. confirmation — representing significant added value to the combined investment.
SECTION 02
U.S. Strategy
A Holistic Semester-Long Student Marketing Framework
A holistic strategy that engages students all semester across content, experiences, and key moments.
EVERGREEN
Affiliate Program
Always-on, student-led affiliate engine where creators build "College Cheat Sheets" with trackable Uber links — turning campus content into measurable conversions.
MONTHLY
Student Blitzes
Anchored in monthly tentpole campus events — from tailgates and Halloween to rivalry games — mobilizing creators for concentrated content bursts.
TARGETED
Cultural Programming
Bold, stunt-driven moments designed to spark conversation and capture outsized attention. Culturally tapped-in executions with high shareability.
ACTIVATIONS
Uber Activations
High-impact, on-campus experiences brought to life by Uber. Tangible pop-ups and immersive moments create real-world student touchpoints.
| Month |
Key Moment |
Blitz Theme |
| May | Finals Week / Graduation | Finals Essentials · Flower Deliveries for Graduation |
| June | Summer Break | Day-in-the-Life Eats · Internship Lunch Deliveries |
| July | Summer Break | Rides to World Cup Watch Parties |
| August | Back to School / Fall Rush | Rush Essentials · Dorm Set-Up from Uber |
| September | Back to School / Football | Tailgate Fuel · Sephora · Home Depot |
| October | Football Season / Halloween | Halloween Uber Activations |
| November | Thanksgiving | Friendsgiving · Travel Home · Holiday Shopping |
| December | Finals / Holiday Travel | Travel Home · Holiday Season |
Ambassadors and creators implement a full-funnel tactical approach across every phase of activation:
PRE-EVENT
- Student Advisory Board: Location & timing advisement, creative strategy
- Ambassadors & Creators: Pre-event flyering, sign-ups, promo UGC
DURING
- Ambassadors: Activation coverage, event staffing, promo
- Live UGC capture and content creation across platforms
POST-EVENT
- Post-event surveying and data collection
- Follow-up sign-up campaigns and remarketing
Blitz Enhancement — The microGIG: Gamify engagement with Uber offers on the H\FC platform to support promo redemptions and Uber One sign-ups.
Launch a student-powered affiliate program that turns real campus habits into real influence. Selected student creators build and share personalized "College Cheat Sheets" featuring their go-to Uber musts — a shoppable, trackable hub where students earn performance-based incentives.
US Tier 1 Proposal Only
It's authentic, hyper-local, and built around how students actually live, move, and order.
100
Student Ambassadors
2 per school across 50 campuses
50
Priority Campuses
Top U.S. universities
1,180
Content Assets
Trackable, shoppable UGC
Unexpected, shareable moments that position Uber as the brand that gets it.
Fall Rush Essentials
THE greek life moment across T50 campuses. Position Uber as the go-to for Rush essentials — premium gifting, viral delivery moments, trend social plays.
KPIs: Brand Awareness · Uber Eats Promo Usage
Uber Pull-Up Tailgates
Football season peak school pride. Enhance student-led tailgates and be the catalyst for THE tailgate moment of the season — ultimate game-day experience.
Run Club Takeovers
Run and walk clubs are becoming major campus social hubs for connectivity. Tap into this growing wellness culture for authentic brand affinity.
Uber VIP Drop
Reward the top student users of Uber Eats and Rides. A gifting moment that promotes student membership magic and garners major social love.
Co-branded activations and student-first product moments leveraging the H\FC partner network:
| Concept |
Brand(s) |
Description |
| Uber One Suitcase | Away | Uber One branded luggage as a travel-forward brand moment |
| Dorm Snack Guide | Goodles, Pop Secret, Barebells | Survival guide featuring go-to Eats orders |
| Beauty Bundle | Kosas, Glow Recipe, Tangle Teaser | Rush and sorority-targeted beauty gifting |
| Frat Shower Caddy | Manscaped, Dude Wipes | Male-focused Greek life essentials |
| Finals Essentials | PHX, Wip, Pentel, Castify | Study-season branded kit |
| Merch Collabs | Form, Dairy Boy, Parke | Cloud-branded collaborative merchandise |
SECTION 03
Canada Strategy
Make Uber One the Default Membership for Canadian College Students
01
Find the Right Students
Establish student-led representation and consistent campus presence through thoughtful recruitment.
02
Create a Playbook
Define how Uber shows up with Canadian students by understanding campus nuances and what students care about by market.
03
Build True Awareness
Drive measurable campus-level awareness with a clear path to conversion for the year.
Canada Market Considerations
- Campus Nuances Greater — Each campus is a disproportionately distinct ecosystem requiring tailored approaches.
- Smaller Creator Economy — Less saturated; requires deeper recruitment to identify high-impact creators.
- Academic-Driven Culture — Social power lives in clubs, intramural groups, and residence communities.
- French-Speaking Markets — Select campuses require language and culturally tailored messaging.
- Different Marketing Regulations — Stricter paid social content guardrails must be factored into briefing.
A strategic ramp across 7 months, building the foundation and scaling into full activation:
| Phase |
Timeline |
Activities |
| Recruitment & Setup | June – July | H\FC recruitment · Student management · Operations setup |
| Market Research | June – August | Research on campus culture + key student dates by market |
| Student Activation | August – December | Students activated · Student-led events · Creator campaigns |
| Full Programming | September – December | TBD activations + staffing · Full market presence across 25 campuses |
NEXT STEPS
Let's Build Together.
We're ready to hit the ground running and bring this vision to life for Uber across U.S. and Canadian campuses in 2026.
H\FC · HOME FROM COLLEGE